Beyoncé Knowles has created a special scent to reflect the “power, passion and playfulness” of her world tour. The superstar has dedicated her latest fragrance to her fans as a reminder of her special performances.
Entitled Heat The Mrs. Carter Show World Tour, the limited edition perfume has the tag line ‘introducing a new kind of fire,’ which is a reference to the original concept behind the 2010 fragrance.
“I love my music, I love performing and most of all I love and appreciate my fans,” the singer stated in the official release. “I wanted to give them a special remembrance of this tour and I created this scent to reflect the power, passion and playfulness I put into my performances.”
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